Case pattern

A consumer-goods company turned off its marketing agency

A Colombian food company turned off its traditional marketing agency and replaced it with an agent operation: brand memory, production, review, and clear roles.

Context

A Colombian food company decided to turn off its traditional marketing agency and replace it with an agent operation: brand memory, production, review, and clear roles (8 modules, 3 roles).

Problem

The work depended on a traditional marketing agency. It needed an operation with brand memory, production, review, and clear roles.

What BC installed

/Agent operation: brand memory, production, review, and clear roles.
/8 modules and 3 roles.
/Built in four weeks: fundamentals, monitoring, then creation and analysis.
/Automated weekly report.

What changed

/The traditional marketing agency was replaced by the agent operation.
/The client closed the project.

Deliberately out of scope

/Autonomous publishing without approval.
/Replacing brand ownership.
/Turning the work into a generic content factory.

Next sprint

This published case ends when the project closed. The reusable pattern is Marketing Agent Model.

Next step

Talk to BC. Define the wedge.

Talk to a Business Cyborg