Synthetic panels to filter ideas before fieldwork

Context

For a B2B food company we built synthetic profile panels (chef, head of purchasing, baker, shopkeeper, head of operations) that test messages, concepts, and objections before commissioning field research.

Problem

Ideas, messages, concepts, and objections had to be filtered before commissioning field research.

What BC installed

• /Synthetic profile panels: chef, head of purchasing, baker, shopkeeper, and head of operations.
• /Tests of messages, concepts, and objections before fieldwork.
• /People still make the decisions.

What changed

• /After the first version, the client asked for finer sub-profiles.
• /The client approved the delivery.
• /The client hired monthly maintenance.

Deliberately out of scope

• /Replacing human decisions.
• /Substituting the panel for field research.